🏡 Luxury Real Estate Success

How Braux.ch Increased International Traffic by 300% for Luxury Real Estate Listings

From a local French-only agency to a European real estate authority. A technical deep dive into how Braux.ch automated बहुभाषी एसईओ for thousands of dynamic property listings.

मल्टीलिपि टीम
मल्टीलिपि टीम January 5, 2026
11 मिनट लाल
Braux.ch x MultiLipi Case Study

At a Glance: The SEO Metrics

वास्तविक परिणाम से सत्यापित मल्टीलिपि कमांड सेंटर :

यातायात वृद्धि
+300%
Organic search traffic increase
Language Expansion
1 → 9
French to 9 active languages
अनुक्रमण स्केल
Thousands
Property pages indexed globally
Top Markets
DE & EN
German & English lead traffic
Technical Achievement: Automated Hreflang Injection for dynamic listing URLs, enabling instant multilingual indexing without developer intervention.

1. The Context: High-Ticket Assets Need Global Eyes

Braux.ch is a Switzerland-based real estate firm specializing in luxury property listings and resort bookings. In the world of high-end real estate, the buyer is rarely local.

They are just as likely to be a banker in London, an investor in Berlin, or a retiree in Florida.

⚠️ डिस्कनेक्ट

Despite selling assets with global appeal, Braux.ch was digitally invisible outside of Romandy (French-speaking Switzerland).

  • The Language Barrier: A German investor searching for "Luxury Chalet in Swiss Alps" would never find Braux's French-only listing for "Chalet de luxe dans les Alpes."
  • The Indexing Gap: Google does not auto-translate search results. Without a dedicated German page (/de/chalet), Braux was handing 100% of international search traffic to large aggregators.

2. The Challenge: Dynamic SEO at Scale

Real estate websites are notoriously difficult to translate because they are Dynamic. Listings change daily. Prices update. Statuses shift from "For Sale" to "Sold."

A. The "Ghost Page" Risk

Braux couldn't just use a JavaScript translation widget.

⚠️ समस्या: JS widgets change the text for the उपभोक्ता , but Googlebot often sees the original French page. This means zero SEO credit.
✅ आवश्यकता: They needed सर्वर-साइड रेंडरिंग so that when Google crawls the German version, it sees actual German HTML content to index.

B. The Hreflang Nightmare

With thousands of listings multiplied by 9 languages, Braux faced a matrix of tens of thousands of URLs.

⚡ The Technical Hurdle: Manually mapping Hreflang tags (telling Google "This French page matches that German page") for thousands of dynamic URLs is impossible for a small marketing team. One broken tag could de-index the entire property.

3. The Solution: Automated SEO Infrastructure

Braux.ch integrated मल्टीलिपि का एसईओ इंफ्रास्ट्रक्चर to automate the technical heavy lifting.

Braux.ch Website with MultiLipi Language Toggle

MultiLipi's seamless integration — offering 9 languages (EN, FR, DE, ES, AR, IT, PT, RU, NL) with automated hreflang for every property listing

🔍

चरण 1: अनुक्रमण इंजन (सर्वर-साइड अनुवाद)

Fully Rendered HTML: When a user (or bot) requests the German site, MultiLipi serves a pre-rendered German page
9x Site Multiplication: Google instantly recognized thousands of "new" pages across 9 languages
Complete Property Translation: Didn't just translate homepage—multiplied entire site size by 9x in search engines' eyes

Step 2: Automated Hreflang Injection

Dynamic Tagging: As soon as a new property is listed in French, MultiLipi generates 8 corresponding language URLs
Auto Hreflang: Correct Hreflang tags injected into header automatically for perfect cross-referencing
Zero Maintenance: Braux team focuses on selling houses, not managing XML sitemaps
🎯

Step 3: Localized URL Slugs

इससे पहले : braux.ch/de/propriete-vendre (Confusing French slug on German site)
बाद में : braux.ch/de/immobilien-verkauf (Native German slug)
CTR Impact: Users trust URLs they can read—significantly improved organic CTR from German and English results

4. The Data Deep Dive: 300% Growth

परिणामों ने मान्य किया "Infrastructure" approach over the "Widget" approach.

📈 Metric: 300% Organic Traffic Increase

By opening 8 new linguistic doors, traffic didn't just trickle in—it flooded.

🇩🇪 🇬🇧 🇺🇸 The "Buyer" Markets

Traffic from Germany, UK, and USA surged. These weren't casual browsers; they were high-intent searchers looking for specific Swiss assets.

🔑 Keyword Dominance

Braux began ranking for English keywords like "Swiss luxury real estate" and German keywords like "Ferienhaus Schweiz"—terms they had zero visibility for previously.

🌍 Metric: 9 Active Markets

Braux transformed from a local agency into a European player.

💡 Cost Efficiency: They achieved the digital footprint of a multinational brokerage without opening a single new office or hiring a local localization team.

5. भविष्य-प्रूफिंग: अगली छलांग (जीईओ)

इस केस स्टडी को वास्तव में प्रभावशाली बनाने वाली बात यह है कि ये परिणाम विशुद्ध रूप से पारंपरिक एसईओ के साथ प्राप्त किए गए थे .

The AI-Ready Infrastructure

Braux.ch achieved a 300% traffic lift simply by letting Google index their content. They haven't even activated MultiLipi's जनरेटिव इंजन ऑप्टिमाइज़ेशन (GEO) layer yet.

छत की कल्पना करें जब वे ऐसा करते हैं।

Right now, they are winning on Google. But with their data already structured by MultiLipi, they are perfectly positioned to turn on एलएलएम अनुकूलन .

🚀 The Future State:

This would structure their property specs into Data Entities, allowing them to become the cited authority not just in Google Search, but in AI answers on ChatGPT and Gemini. Braux won the Search battle. They are already armed for the AI war.

Braux.ch proved that Multilingual SEO is the highest ROI activity for real estate. By simply making their listings readable to Google in 9 languages, they tripled their traffic. Now, they have the infrastructure to take that same content and dominate the AI future.

Stop hiding your assets from the world.

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