🎓 Education Success Story

How AXA Engineers Doubled Their Student Reach and Secured 25% More International Applications

From a local college website to a global academic hub. A technical deep dive into how AXA Engineers automated multilingual SEO to reach students in Japan, Korea, and Eastern Europe.

मल्टीलिपि टीम
मल्टीलिपि टीम December 28, 2025
11 मिनट लाल
AXA Engineers x MultiLipi Case Study

At a Glance: The Education Metrics

वास्तविक परिणाम से सत्यापित मल्टीलिपि कमांड सेंटर (measured after only 1 month):

यातायात वृद्धि
+100%
Monthly views: 12k → 25k+
विश्वव्यापी पहुंच
1 → 8
Languages (JA, KO, PL, RO, etc.)
Student Engagement
39,849
Course catalog browsing requests
ROI Impact
+25%
International applications increase
⚡ Rapid Results: These metrics were achieved in just 30 days of activating MultiLipi—demonstrating the immediate impact of proper multilingual SEO infrastructure.
शीर्ष प्रदर्शनकर्ता: Japanese (7,730 views)और Korean (6,229 views) emerged as primary drivers, with Polish (5,813 views) showing Eastern European demand.

1. The Context: Knowledge Should Have No Borders

AXA Engineers is a leading educational institution providing course materials, research updates, and enrollment information to aspiring engineers. In the competitive world of international education, accessibility is key.

⚠️ डिस्कनेक्ट

While engineering principles are universal, the language of instruction is often a barrier.

  • The Discovery Gap: A brilliant student in Tokyo searching for "Engineering Scholarship" in Japanese (工学奨学金) would never find AXA's English-only admissions page.
  • The Missed Enrollment: International students often hesitate to apply if they cannot fully understand the syllabus or prerequisites. By not speaking their language during the research phase, AXA was losing them to local competitors.

2. The Challenge: Academic SEO at Scale

Translating a college website is uniquely difficult because it involves complex academic terminology and constantly changing course data.

A. The "Course Catalog" Indexing Problem

AXA needed more than just a homepage translation. They needed their entire course catalog indexed.

⚠️ समस्या: Many translation tools use "Overlay" technology that Google can't see. This meant that while a user might see the page in Spanish, Google still indexed it as English.
✅ आवश्यकता: They needed सर्वर-साइड रेंडरिंग so that searches for specific terms like "Civil Engineering Syllabus" in Spanish would land directly on the correct page.

B. The Terminology Risk

Academic integrity is non-negotiable.

⚠️ The Risk: Mistranslating "Bachelor of Science"नहीं तो "Credit Hours" could confuse students and damage the institution's reputation.
✅ समाधान: They needed a system with Glossary Memory to ensure that faculty titles and course names remained consistent across all 8 languages.

3. The Solution: Automated Academic Infrastructure

AXA Engineers integrated मल्टीलिपि का एसईओ इंफ्रास्ट्रक्चर to automate their global outreach.

AXA Engineers Multi-Language Website

8-language toggle deployed — FR, DE, JA, KO, PL, RO, ES, EN — with full course catalog indexing and academic terminology consistency

🔍

Step 1: The Indexing Engine (Hreflang for Schools)

सर्वर-साइड रेंडरिंग : Fully rendered HTML to search engines—no overlay tricks that Google can't see
Hreflang Automation: Automatically injected Hreflang tags for all 8 languages ensuring proper geo-targeting
Duplicate Content Fix: Eliminated penalties and signaled to Google that AXA is relevant for non-English queries
🌐

चरण 2: स्थानीयकृत URL स्लग

Native URL Structure: Before: /courses/mechanical | After: /ja/courses/kikai-kogaku (Japanese slug)
200% CTR Increase: Students trusted links that looked like local resources, not foreign websites
Organic Traffic Surge: Multilingual query traffic increased dramatically with localized URL paths

Step 3: The "Zero-IT" Deployment

वर्डप्रेस एकीकरण : Marketing team launched entire multilingual site without custom code
7-Day Launch: Full deployment in just one week—no IT bottlenecks or approval delays
Instant Updates: Course changes automatically propagate across all 8 language versions

4. The Data Deep Dive: 100% Traffic Growth

परिणामों ने मान्य किया "Infrastructure" approach over the "Widget" approach.

🌏 Unlocked: The Asian & Eastern European Markets

The traffic breakdown was startling. The demand wasn't coming from Western Europe; it was coming from high-growth engineering hubs.

🇯🇵 🇰🇷 East Asian Surge

Japanese (7,730 Views)और Korean (6,229 Views) became top traffic sources.

This suggests a massive, previously untapped demand for Western engineering education in these tech-forward nations.

🇵🇱 🇷🇴 Eastern European Connection

Polish (5,813 Views)और रोमानियाई traffic spiked.

Aligning with growing student mobility from these regions seeking quality engineering programs.

📊 Metric: 25,000+ Monthly Views

यातायात doubled from 12k to 25k+ in just 30 days.

💡 यह क्यों मायने रखता है: This wasn't "viral" traffic. It was "Search" traffic. These are students actively looking for education. The 25% increase in applications proves that this traffic was high-quality and high-intent.

🎯 Metric: 39,849 Translation Requests

क़रीब-क़रीब 40,000 course catalog browsing requests from prospective students.

🔥 The Engagement Signal: Students didn't just land on the homepage—they explored deeply. They read course descriptions, prerequisites, and faculty bios. This level of engagement indicates serious consideration, not casual browsing.

5. भविष्य-प्रूफिंग: अगली छलांग (जीईओ)

AXA Engineers has achieved this doubling of traffic purely through पारंपरिक एसईओ (Indexing, Hreflang, Keywords).

उन्होंने अभी तक GEO को सक्रिय भी नहीं किया है

छत की कल्पना करें जब वे ऐसा करते हैं।

Right now, they are winning on Google. But with their course data already structured by MultiLipi, they are perfectly positioned to turn on एलएलएम अनुकूलन .

🎓 The Future State:

This would structure their syllabus and faculty data into Knowledge Graph Entities, allowing them to become the cited authority when a student asks ChatGPT: "Which colleges offer Mechanical Engineering degrees for international students?"

AXA Engineers won the Search battle. They are already armed for the AI war.

AXA Engineers proved that education has no borders if you build the right infrastructure. By simply making their courses readable to Google in 8 languages, they doubled their traffic and increased international applications by 25%. They didn't just translate a website; they exported their mission.

Stop hiding your courses from the world.

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